Athletes & Celebrities

Beyonce Launches Athleisure Line Ivy Park

Queen Bey sets out to reign over a new industry.

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Beyonce launched her athleisure line Ivy Park yesterday.  The name is a nod to both her Daughter, Blue Ivy, and the Park her father brought her to run in when she was younger.  It was in this park where she learned that discipline and perseverance are key in achieving your goals, whether they be running a few miles or becoming the queen of an entire industry. Her message is for you to find what gives you strength and call to upon that during a challenge, like she does before she goes on stage. The line features a variety of apparel that can be worn on a run, in a spin or dance class, or in the gym. The Ivy Park collection can be found at Nordstrom, Top Shop, or Hudson’s Bay.

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