Photo Courtesy of Post
It is a case of out with the prehistoric and in with the the prototype as Fred Flintstone takes a break from the cover of Fruity and Cocoa Pebbles cereals to let ten-time WWE Champion John Cena grace the front of the breakfast food.
"It's been a life-long dream to be on a cereal box and I'm proud to represent WWE as part of our partnership with Post," said the 35-year-old about the deal.
"It's an incredible honor to be recognized by Post, and I'm looking forward to joining millions of families at their breakfast table across the country."
The unlikely partnership came about after Cena's WWE rival The Rock taunted him about eating the popular cereal. Now Post, who make Fruity and Cocoa Pebbles, and WWE have plans to run a contest to allows the public to enter for chance of a VIP trip to Wrestlemania 30. For more information on the sweeps, click here.
What do you think of Cena on the box? Let us know!