Gigi Hadid is a knockout as she poses in boxing gloves for a new campaign for sportswear firm, Reebok. The US model is the new face of the brand’s Perfect Never campaign for women to beat negativity.
Gigi, 21, said: “”Working out isn’t only physical for me, it’s mental. It helps me escape the noise in my head.”
The company said: “Together, Gigi and Reebok will challenge women to use physical fitness as an escape to drown out all of the negativity that surrounds them by deploying the three-point principles of the Reebok delta that puts forth the social, physical and mental benefits of fitness.” Reebok’s Yan Martin, Vice President of Global Communications added: “We could not be more excited to have Gigi join our already incredible community of Reebok Women and have her tell her own version of the #PerfectNever story.”