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Disappointing news on the event scene. Athleticon, the Atlanta based fitness and entertainment themed weekend slated for this October, has been removed from the 2020 calendar. The creation of Dwayne Johnson and his producing partner Dany Garcia, Athleticon is the latest victim of Covid-19.
It’s not all bad news. Organizers still plan to move forward with their event in 2021 along with an interactive, digital plan. According to Garcia’s statement via social media, “Myself, Dwayne Johnson, Dave Rienzi, and my entire team and partners promise to deliver our signature entertainment-driven approach to health and fitness all the way to our inaugural #ATHLETICON event taking place in Atlanta, GA October 9-10, 2021.”
In the ever-evolving world of fit lifestyle events, Athleticon had created plenty of buzz among enthusiasts. The event was set to include a series of NPC and IFBB Professional physique competitions along with the rumored participation of the WWE and UFC.
All of us at Muscle & Fitness look forward to the 2021 debut of Athleticon. We know it will be worth the wait.