Reebok chose Gigi Hadid as the face of its new Perfect Never campaign. This may go without saying, but she looks amazing in every shot.
“Working out isn’t only physical for me, it’s mental. It helps me escape the noise in my head,” Hadid told Reebok. She hopes to inspire women to be themselves no matter what people say to drag them down.
The #PerfectNever campaign, which encourages women to beat negativity, has also featured UFC’s Ronda Rousey.
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Click through for more of her gorgeous photos from the campaign.