Golden Boy Promotions' teaser for the huge September 14 fight is an excellent mash up of movie quotes, highlight shots, rocking soundtrack, and emotive imagery.
The showdown between Floyd Mayweather and Saul “Canelo” Alvarez on September 14 at the MGM Grand in Las Vegas will be the biggest fight of the year, and Golden Boy Promotions have gone all out with this rather impressive fight promo video.
There are several elements to the piece that should get the juices of boxing fans flowing ahead of the fight between the pair of unbeaten boxers. Denzel Washington’s character Frank Lucas from American Gangster sets the scene with a speech about business and family, as Gorilla Productions channel Tron Legacy-style graphics throughout the piece to the booming Daft Punk number “The Game Has Changed” from the same movie’s soundtrack.
Interspersed between montages of each boxer in action is a voiceover from ESPN boxing reporter Dan Rafael, who informs us of the incredible popularity of the fight. While all this is wonderfully inconsequential to what will go on inside the ring itself on fight night, promos like these really evoke a sense of drama about what could happen if this fight is as good as everyone hopes it will be.
The WBC and WBA Super light middleweight titles are on the tile, but the fight is taking place at a catchweight of 152 pounds. Alvarez (43-0, 31 KOs), who is from Mexico, could provide a real threat to Mayweather (44-0, 26 KOs) on September 14, which is two days before his nation’s Independence Day. The 23-year-old, who is known for his power, is coming off a hugely impressive win over Austin Trout in April when he displayed excellent boxing skills and some really improved defense. Mayweather is also coming off a dominant win over Robert Guerrero in May in the first of his six-fight contract with Showtime, who will televise this fight on their PPV channel.
While Mayweather might have lost half a step, he addressed some vulnerabilities evident in his fight with Miguel Cotto last year by hiring his father to work with him to sharpen up his defense, which was much tighter in his win over Guerrero.
Can Alvarez finally take away Mayweather’s “0,” or has this fight come too soon for the young Mexican? Or, will be it be Mayweather who makes another elite boxer look ordinary with his mesmerizing defense and counter skills? Don’t be afraid to let us know that you think. In the meantime, enjoy the show!
