High and Dry
It’s no secret that harsh winter weather can leave skin parched, and this applies to your beard, too. “Calm any itchiness by cleaning the skin well and, above all, by keeping it hydrated,” Cirignotta says. “Hydration comes from the oils, as well as hydrating balms.” Proraso Beard Balm ($18, Sephora.com) conditions and softens beard hair, while menthol delivers itching relief. “Essentially, what bristly beards need is water, which we provide through hot oil that is able to penetrate the scurf,” Cirignotta says.