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Press release: Oakville, ON (February 29, 2012) – Six Star Pro Nutrition®, one of the USA’s leading sport supplement brands, has announced the signing of three top pro athletes to join their elite roster of endorsers. NFL® New England Patriots® tight end Rob Gronkowski, NBA® Oklahoma City Thunder® All-Star Russell Westbrook and MLB® Miami Marlins® outfielder Mike Stanton have each signed a multi-year endorsement with Six Star®. They’ll join UFC® Heavyweight Brendan Schaub as the company’s athlete spokespeople.
The athlete roster will be featured in an integrated Six Star® marketing campaign that combines print and digital media, in store point-of-purchase material, and multiple social media platforms that engages the athletes’ expansive fan bases.
“Rob, Russell and Mike are all young, rising talents. In just a few years, each of these athletes has made a statement,” says Iovate Health Sciences International Chief Marketing Officer Vito Sanzone. “Their work ethic and dedication to their sport and commitment to excellence will well represent Six Star Pro Nutrition® to serious athletes everywhere.”
In his second year as a pro, Rob Gronkowski set the single-season record for most receiving touchdowns, most total touchdowns and most receiving yards for a tight end, and helped carry his team to the championship game. “Six Star® looks at what athletes need to be their best,” says Gronkowski. “I spend a lot of time on the field and in the gym so it’s good to have a protein that I can trust to help me recover from my workouts.”
Russell Westbrook is a top-performing point guard for the Oklahoma City Thunder®, whose average of 21 points per game has already earned him All-Star honors plus a gold medal at the 2010 FIBA World Championships. “A big part of the reason I use Six Star® is their commitment to research and quality,” says Westbrook. “It feels good to be part of a team that I truly believe in.”
Miami Marlins® outfielder Mike Stanton’s powerful swing helped him earn a spot on pro baseball’s 2010 All-Rookie Team. In just his second year in the majors he’s become one of the top-ten home run hitters. “I’m making Six Star® Whey Protein Plus a part of my off-season routine and I’m excited to see the results,” says Stanton.
Six Star Pro Nutrition® products are available nationwide at Walmart, CVS/pharmacy, Walgreens, Rite Aid/GNC and other fine retailers. For more information, visit www.sixstarpronutrition.com and follow us on Facebook and on Twitter.