When Ted Turner went into the wrestling business with his WCW brand, he was able to open his check book and sign some of wrestling’s biggest talents. The likes of Hulk Hogan, Randy Savage, Scott Hall, and Kevin Nash would make the jump, and its show, WCW Monday Nitro, had WWE on the ropes.
Defiant, McMahon upped the ante and made his show “cooler” with emerging stars like “Stone Cold” Steve Austin and Degeneration-X. WWE Raw became an edgier show, and WCW was unable to answer. In the end, McMahon didn’t just win the battle for Monday night TV, he won the war of the two promotions and bought WCW.