Seattle Seahawks Head Coach Pete Carroll certainly knows all about performing at the highest levels. He’s one of only three football coaches to have won both a Super Bowl (2014) and a college football national championship (2004), and his prestigious “Legion of Boom” became a phenomenon that led the NFL in scoring defense for four consecutive years.

Alongside his Seahawk colleague and high-performance psychologist, Dr. Michael Gervais, Carroll has developed a strategy that seeks to get the very best results out of the team’s athletes and business people. They duo call it the “Compete to Create” mindset.

It was first presented during a training course to Microsoft employees in 2013 and since then, the reputation of the program has grown exponentially. Compete to Create has now been delivered to over 12,000 people and its list of tutors now includes Olympic athletes.

Now, they’re delivering their strategies in an Audible exclusive audiobook, to be released July 9, titled Compete to Create: An Approach to Living and Leading Authentically.

M&F sat down with the Compete to Create co-founders ahead of the audiobook’s release to gain a combination of peer-reviewed ideas and common-sense approaches that could increase your own performance in the gym, on the field, or in the boardroom.

Compete to Create: An Approach to Living and Leading Authentically is now available for pre-order as an Audible Original. See: for more information.

Twitter: @competetocreate@audible_com