Business Profile

News

Arnold Is Giving Away a Year of Coaching—Here’s the Catch

The bodybuilding icon's birthday gift could help you build more muscle for free.

Read article

Interviews

Michael Fedele Is Rewriting Coffee’s Playbook with Throne Sport Coffee 

Teaming with Patrick Mahomes is one step toward building the next great performance beverage.

Read article

Interviews

Patrick Mahomes: 'I Have to Keep Getting Better Every Single Year'

The ecosystem that is responsible for the Kansas City Chiefs quarterback's health and wellness. 

Read article

Fitness Essentials

This May Be the Last Health Club Membership You'll Ever Need

Las Vegas is finally getting the health and longevity facility locals have been waiting for.

Read article

Interviews

Why Father’s Day Is Extra Rewarding for David Charvet

The fit former "Baywatch" star has teamed with his son Shaya to create fitness concept BUILD.

Read article

Wellness

Can Your Biomarkers Build A Vacation Itinerary?

Inside SHA Mexico, the longevity clinic-resort where your health shapes your holiday agenda.

Read article

Fitness Essentials

Life Time Has Created a Fitness and Recovery Paradise

Fitness Enthusiasts of all levels are upgrading to a next-level experience.

Read article

Fitness Essentials

How Premium Fitness Clubs Are Redefining Muscle, Recovery & Health

Premium gyms like Life Time and Equinox are dominating the future of fitness.

Read article

Fitness Essentials

I Tried Barry's 'Find Your Strength' 30 Day Challenge And Here's How It Changed My Fitness

A 30-day Barry's challenge turned my marathon base into serious speed, strength, and faster half-marathon recovery.

Read article

News

Why the Fitness Industry Is Fueling the Sober-Curious Movement

The rise of alternative beverages has created a cultural shift from alcohol-centered living.

Read article