Everhaus Is Hoping to Become The Last Gym Membership You’ll Ever Need

If you’ve trained for any competition, whether it was bodybuilding, marathon, triathlon, Olympics, or just really want to win at this thing called life, you’ve probably noticed how much it costs to get everything right. Amidst the meals and supplements, memberships to gyms and recovery spaces, not to mention coaches, the tabs add up fast. For Justin Hibbert, a six-year Ironman athlete, getting it right was running him $3,500 to $4,000 a month.

At the height of his training, Hibbert had a swim coach, a bike coach, a run coach, a strength coach, a concierge medicine doctor, and a hormone specialist. Still, each was overseeing their own lane, billing separately, mostly unaware of what the others were doing. Hibbert had to synthesize it all into actionable outcomes, and it cost not only a lot of his time and money but also began draining the energy he was working so hard to harness.

“I knew deep down that this level of personalization was the future,” he recalled when the idea of a health club built on precision medicine first occurred to him in 2020. “I just started to think there has to be a way to do this more affordably and also less stressful as far as traveling all over the place.”

That frustration led him to one day standing on a dirt lot in Las Vegas, where he saw his idea come to life. What stood between him and building it, however, was finding the people who believed in him and his vision. He did, and Everhaus was born. The 22,000-square-foot private health and lifestyle club is set to open this winter with the ethos to provide access to the most advanced health tools you’ll ever need to enjoy a long, healthy life in a trusted environment that inspires and invites you into a community of like-minded individuals.

Taking Off The Load of Management

Winning at life requires the right protocol, but ideally, one that doesn’t burn you out along the way.

“I think the world is going through fatigue when it comes to health, wellness, and technology right now,” Hibbert said. “Should I be taking creatine? Should it be five milligrams? Should it be 10? And then with technology, we’re having app fatigue. How many applications do you have to have on your phone just to accomplish the same thing?”

He sees Everhaus as a place that brings everything together. Every member starts with a full diagnostic intake through Aerwell, the club’s dedicated medical arm. This includes blood panels, genetic testing, VO2 max, and a DEXA scan for bone density, muscle mass, and body fat. Physicians and medical experts then develop a protocol, revisit it quarterly, and pivot when needed.

Members will have access to a list of modalities ranging from peptides and hormones to hyperbaric oxygen, red light, sound wave therapy, and contrast therapy. Plus, a personalized AI system that pulls data from whatever wearables you already use, handles Everhaus scheduling, and manages supplement reorders without you having to remember which company you ordered from last time.

Overseeing all of it is a leadership team Hibbert isn’t quite ready to name yet. He said he’s in final conversations with a chief medical officer, “well-known in the space,” he hinted, who will chair a medical advisory board currently being assembled. That board, he added, will likely skew female, which is a deliberate move in a field where women’s expertise in longevity medicine remains underleveraged. 

From Vegas Nightlife to Longevity

Hibbert worked at the Hakkasan Nightclub, one of the biggest clubs in Las Vegas, for 15 years, where he rose to executive director of VIP marketing and oversaw a host team managing 4,000-6,000 guests a night.

Just by the nature of that environment, health isn’t quite the first thing that comes to mind. So, when Hibbert wanted to make some personal adjustments, he needed a good reason so his clients wouldn’t dismiss it.

“I started training for an Ironman because I wanted to quit drinking while working in nightlife, and I needed an excuse to tell my customers why I wasn’t going to party with them,” he said. 

His nightlife job alongside his intense training schedule turned into research. Running VIP operations had taught him how to make people feel like the experience was built specifically for them, while training for an Ironman was evidence of how much precision is required to succeed at one of the hardest competitions you could ever possibly do.

He remembered how at Hakkasan, no two tables wanted the same. A 21st birthday, a bachelorette party, a business dinner, and a wedding anniversary could all be happening on any given night, but each would require a completely different touch. Hibbert’s job was to make every one of them feel important and unique. That instinct is the personalization logic behind Everhaus.

“I think there are a lot of similarities when it comes to health and wellness,” he said. “We all want the same thing, so we’re showing up to the same place. However, we are all different individually when it comes to our biology and our specific goals.”

The Most Important of the Eight Pillars

Around year five of Ironman training, Hibbert realized something that didn’t show up on any of his blood panels. He had optimized himself into complete isolation.

“I just never felt more alone in my entire life,” he recalled. “Physically, I was in incredible shape, we’re talking 0.01% shape, but mentally and the way I felt inside was horrible. That side of being a human being was just completely zero. And I realized how important human connection was.”

Hibbert has since rebuilt what that period cost him, and when he talks about it, something visibly settles in him, the kind of ease that only comes from knowing exactly where you stand with the people who matter. “My friends are my friends, and they will be forever,” he said.

That experience became Everhaus’s eighth and most important pillar: society. While each of the eight — assessment, movement, light, oxygen, infusion, contrast, touch, society — is equally important as part of an integrated system that reinforces one another, a sense of community is what makes it so worth it. 

Hibbert said his vision for member events wasn’t limited to the Las Vegas flagship location. He is planning member gatherings and curated experiences that travel with the membership nationwide and even globally.

The Market

Las Vegas may feel like a counterintuitive home for a club built on consistency and long-term commitment, but perhaps the timing is just right.

“Everybody else experiences Vegas in a transient way; however, when you live here, you’ll notice how much it’s grown,” he said, pointing to the growth in healthtech and sports in the city. 

Las Vegas holds franchises across the NFL, NHL, and now the NBA and MLB too, making it one of the few cities in the country with all four major professional sports. That infrastructure brings athletes, performance staff, sports medicine professionals, and an entire ecosystem of people for whom optimized health is a professional requirement. Up until Everhaus, Las Vegas had no equivalent. 

“Lifetime Fitness has been the ceiling,” Hibbert said. “I think the timing couldn’t be better than now.”

Everhaus membership applications are now open. The Everhaus team hasn’t disclosed the cost of the single membership tier fee yet, but it will provide full access. 

“You don’t have to be a CEO or a high-level executive to be a member,” Hibbert said, noting his long-term goal is to have a million members across multiple locations. “You can just be somebody who wants to take their health into their own hands, take it seriously, but you’re overwhelmed with all of these options. Everhaus is the last membership you’ll ever need.”