Business Profile

News

Is Nike’s Team USA Kit Too Revealing? Athletes Weigh In

The lines between function and fashion have never been more blurred.

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Interviews

Meet the People Behind Your PRs: Steven Rinaldi

The Primal founder talks gym disruption and the rise of strength machines.

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News

What has Nike Done to the England Soccer Kit?

The brand is under pressure to change its update to the flag of St. George.

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Gear

Can You Survive 20 seconds of HIIT Bike Torture?

Endurance athlete Adam Collard and M&F find out how much can be done in so little time.

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News

Ronaldo Extending His Skills to the Wellness (app) Biz

Now you can train like the world-famous soccer player with the Erakulis app.

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Hers Features

UA Celebrates International Women’s Day with the Power of Purple

Warrior women like Kelsey Plum and Under Armour are working-out in solidarity.

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News

Myprotein Announces European HYROX Partnership

The leading fitness brand will power HYROX with nutrition solutions for European competition.

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News

Why This is Edgard John-Augustin's Most Important year in BodyBuilding

The “Bionic Body” is looking to expand his muscles and his own classic competition.

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News

Social Media Weighs In As Tom Brady Partners with Nobull

This week TB12 and Brady Brand became NoBull's second-largest shareholder.

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News

Inside Ryan Terry’s Incredible New Gym

The Olympia Champion’s partnership with Primal is a winning combination.

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