News Named “Official Retail Sponsor” of 2015 Olympia Fitness & Performance Weekend

The retail giant looks to make a major splash at this year's highly-anticipated event. Named “Official Retail Sponsor” of 2015 Olympia Fitness & Performance Weekend

This year's Olympia Fitness & Performance Weekend promises to be bigger and more exciting than ever with an array of exhibitions to satisfy most every muscle and fitness enthusiast. To get in on all the action, the nation's largest retailer made the move to be a primary presence at this year's event.

And as the exclusive sponsor of the live webcast of the Mr. Olympia competition on, millions will be able to tune in live to see the sculpted physiques and show-stopping posedowns of the world's greatest bodybuilders – including fan favorites, Dennis Wolf, Dexter Jackson, and 4-time champion, Phil Heath. Will 'The Gift' maintain his dominance and win a 5th consecutive title? Tune in live to the FLEX online webcast September 18th and 19th to see how it all shakes out.


PRESS RELEASE: New York, August 20, 2015

American Media, Inc. (AMI) today announced that would be the official retail sponsor of the world famous Olympia Fitness & Performance weekend in 2015 – which is likely to be the highest attended weekend yet.

The 2015 Olympia Weekend is ‘Presented by’ title sponsor Ultimate Nutrition and will be ‘Brought to you’ by our new official retail sponsor It consists of the Mr. Olympia bodybuilding competition and the Fitness & Performance Expo. Mr. Olympia offers fans a chance to see the world’s greatest bodybuilders in action. At the Expo, men and women with a passion for health and fitness can discover the latest nutritional supplements and try the newest workout gear. With a record setting 55,000 in attendance and over 1,000 exhibitor booths last year, the event continues to grow as even more fans and brands are expected in 2015. The Expo and competition will be held in Las Vegas at the Las Vegas Convention Center and the Orleans Arena on September 17-20.

The Olympia Fitness & Performance Weekend sponsorship will include a considerable amount of features. For the Mr. Olympia competition, will be the exclusive sponsor of the live video stream, which generated 4 million views last year. And along with Ultimate Nutrition’s logo, the logo will be positioned alongside the official Olympia logo wherever it is displayed at the Orleans Arena and LVCC, including the main stage at the Expo where popular contests such as the Bikini Model Search, Men’s Model Search, Kick Boxing and the Strongman Challenge are held.

“With Amazon being the world’s premier online retailer, we couldn’t think of a better retail sponsor for the Mr. Olympia weekend. Amazon has shown a great appreciation for the sport of bodybuilding and the culture that has grown with it,” said AMI Chairman, CEO and President David Pecker. “This is a win-win for everyone, as Amazon will surely strengthen its presence amongst the fitness community while Olympia gets the ultimate retail sponsor.”

About American Media, Inc.

American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI’s titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Men’s Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 14 different digital sites including,, and AMI’s magazines have a combined total circulation of 2.1+ million and reach more than 35 million men and women each month. AMI’s digital properties reach an average of 50 million unique visitors and 348 million page views monthly.