Bob Cicherillo signs with

June 7, 2011


It’s been five years since former IFBB Pro League athlete Bob Cicherillo stepped onstage in a pair of posing trunks, but “Chick” remains one of the industry’s most visible figures, emceeing several NPC and IFBB contests, including the Olympia, for the last five years. And now, the man who’s never at a loss for words will be putting those skills to good use as Chick has recently been added to the advisory board of, an e-commerce retailer of sports nutrition products.

“We are excited to bring Bob’s 25 years of experience and impressive list of accomplishments to our customers via the advisory board,” says Director Ashoka Ganesan. “A former Mr. USA and Mr. World, Bob continues to be highly involved in his industry, including his responsibilities as the acting Athlete’s Representative for the IFBB Pro League.”

According to the Miami-based company, its advisory board will be comprised of leading doctors, pharmacists and healthcare professionals, as well as current and former amateur and professional athletes.

“I’m thrilled to be a part of and its refreshing focus on bringing quality products to consumers at affordable prices while offering the support and guidance they need to make the right decisions on what supplements they should be taking,” says Bob. “