For a decade, SuperFd Performance Nutrition has built a practice at the intersection of culinary craft and athletic performance, rooted in the belief that prepared food supports training intensity, muscle recovery, and long-term resilience. Its mission is to deliver thoughtfully sourced, timely meals to athletes and high-performance teams while honoring taste, tradition, and the demands of a dynamic sports world. That mission has carried the company from its first catered team dinners to today’s milestone of countless meals served over 10 years, and now shapes its invitation to join the next chapter.
SuperFd’s day-to-day work is driven by chefs, nutritionists, and logistics specialists working together. The company prepares pre- and post-training menus, game-day fueling strategies, and travel catering designed for the demands of elite athletic schedules, with an emphasis on fresh, locally sourced ingredients and balanced recipes that support strength, endurance, and recovery.
Rather than offering uniform plates, SuperFd focuses on timing and context, whether a meal is meant to prepare an athlete for competition, support recovery afterward, or sustain energy during travel. “We design meals that respond to what an athlete needs in that moment, food that respects both the body’s signals and the culture behind the recipe,” Robert Wood, SuperFd co-founder, explains.
Mealogic
SuperFd (source: Mealogic)
That cultural sensitivity has informed how SuperFd has evolved. Working with teams across multiple sports and regions required the company to design menus that respect diverse cultural traditions, dietary demands, and personal preferences, while also creating systems that scale without losing nuance. This balance is reflected in the food itself: global culinary influences blend with local supply relationships to ensure the freshest seasonal produce, bringing Latin American staples, Southeast Asian flavors, and familiar comfort dishes together with anti-inflammatory ingredients and hydration-focused elements. The result is a dining experience designed to meet individual nutritional needs while seamlessly fitting into the complex logistics of team travel and competition.
Its ability to balance scale with personalization now shapes how SuperFd frames its future. Building on that foundation, the company is orienting its strategy around a campaign that invites customers, partners, and communities to be a part of what’s ahead. The focus is on participation as a community-driven collaboration rather than passive consumption, positioning the next decade as a collective effort to broaden impact. “We want to make the expertise around performance nutrition available, not just as a service, but as something people can learn from and participate in,” Wood states. “That sense of shared learning is integral to how we think about food and responsibility.”
SuperFd is translating that ethos into a three-layered growth model. The first layer is continued service to professional teams and traveling rosters. The second is workplace offerings, led by Simply Lunch, a program that brings chef-designed, performance-minded meals into offices, helping employees fuel their bodies with athlete-inspired nutrition. It makes workplace catering straightforward and reliable, with menus tailored to dietary needs and delivered in ways that fit seamlessly into busy schedules.
The third layer is a broader consumer channel that aims to bring performance-focused meals into homes, providing fitness enthusiasts with access to nutrition strategies inspired by those used by pros. Here, the company is experimenting with a direct-to-consumer meal delivery service, SuperFd Direct, that it plans to make widely available by the close of 2026, aligning culinary credibility with broader market access.
Beyond these channels, SuperFd is developing more specialized services aimed at high-performance contexts. Wood shares, “We’re exploring a compact private-jet program designed to support individual or dual competition sports when they’re traveling to and from major events. In those settings, they often travel with smaller teams, but still have schedule demands and logistics to consider, so having tailored support in transit can make a meaningful difference.”
Anchoring these plans is an investment in people and processes: nutrition guidance integrated into daily practice, culinary development shaped by contemporary approaches, and logistics refined through years of supporting traveling teams. Community programming and workforce development remain part of the company’s fabric, connecting meal delivery to broader education and stewardship efforts focused on sourcing and waste reduction.
“When people join the SuperFd team, they’re helping translate everyday choices into a measurable arc of impact,” Wood says. “That’s the kind of momentum we want to build together.”
SuperFd is approaching its next chapter with an emphasis on extending what it already does well into new contexts. Its experience with professional teams informs workplace programs and consumer offerings, while ongoing investments in people, processes, and community engagement are shaping how performance nutrition can be applied more broadly. Rather than presenting food only as a service, SuperFd is positioning it as a shared practice that can adapt to different environments and encourage participation from athletes, fitness enthusiasts, employees, and households striving for healthier lives.
M&F and editorial staff were not involved in the creation of this content.
