Today is Gym Fail Friday, and with Valentine’s Day in less than a month why not take a look at one motivated man’s unique use of a lat-pulldown machine.

In the video, filmed by a curious observer, the hip-thrusting gym-goer, without an ounce of embarrassment pulls at the weight in a very unusual movement.

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You can be the judge what muscle group this man is trying to build up. Watch your ladies, guys.