This month, it's all about Ronnie Coleman: The 25 Secrets to Ronnie Coleman's Success

What made Coleman’'s persona so big it went mainstream was the same thing that made his muscles so big—: a simple, down-home approach. Shout “Light weight!” and lift a ludicrously heavy weight. Eat skinless chicken breasts but coat them in barbecue sauce. Toil in the most primitive hardcore dungeon you can find, even after reaching millionaire status. Don’t talk about it, just do it. Coleman is retired from the stage now, and is the owner of Ronnie Coleman Signature Series supplements.

But, nearly six years after his last contest and eight years after his final Olympia victory, his legend only grows. In celebration of the man behind that legend, we present the 25 things that made his way unique.