Having successfully conquered the worlds of comic books and movie making, Marvel Entertainment has set its sights on an unexpected new target with its latest web series: lifestyle programming. Initially announced at this year's SXSW festival in March, tomorrow sees the official launch of Earth's Mightiest Show, in which Blair Butler leads viewers through what's happening in today's comic book culture.

Weider/AMI athlete Frank McGrath recently traveled to the Burbank, California, to appear on the Earth's Mightiest Show with actor Ben Begley. Check out the video.