Business Profile

News

The Best Protein Bar You’ve Ever Tried Is Being Unveiled at the 2023 Olympia

But it’s not a bar! Frank Sepe’s new Protein Treat will remind you of your favorite chewy marshmallow dessert.

Read article

Gear

Reebok Brings City to Mountain With Its Spyder Wear Collab

This limited-edition gear includes the new Nano X3 “Adventure Winter” and more.

Read article

Fitness Essentials

Lifeforce: Bridging Data-Driven Healthcare to Your Doorstep

CEO Dougal Bain-Kim explains how his brand aims to redefine healthcare through at-home blood biomarker testing.

Read article

Interviews

'The Fight Nutritionist' Has Blazed Her Own Combat Sports Trail

Jackie Kaminski's efforts have helped several world-class athletes perform at the highest levels.

Read article

Gear

Jimmy Garoppolo has his Gym Bag Packed for Sin City

See what the new Las Vegas Raiders QB is bringing to Allegiant Stadium this season.

Read article

Gear

Here’s a Shoe that Can Do the Walking for You (Sort of)

This new AI shoe from Baliston could be the future of footwear.

Read article

Pro Tips

This Entrepreneur is Dedicated to Helping Conquer World Hunger

After Trevor Farnes overcame his own set of tough times, he's paying it forward in a big way.

Read article

Gear

Flybird Adjustable DBs Review with Many Bird References

Plus, we discuss the pros and cons of owning adjustable DBs.

Read article

Interviews

Workouts & Wheels: How GYMGUYZ Went Global

Josh York explains how he turned GYMGUYZ into the world's largest mobile fitness franchise.

Read article

Gear

Why 75 Years Later, Wham-O Still Packs a Punch for Fun Fitness

The Frisbee and Hula Hoop Creator maintains momentum despite digital distractions.

Read article