The last time we saw the Old Spice guy, he was riding off into the distance on a horse after gloriously showing us how to be a real man. The successful series of video spots for Old Spice that premiered during 2010’s Super Bowl put the brand back on the map in a big way, and through the years we’ve seen them collaborate with talent like our man Terry Crews and the bizarrely hilarious Tim Heidecker and Eric Wareheim comedy duo of Adult Swim fame.

But the guy who started it all is back in a big way, and the only way to find him is through a series of hilarious prank ads circulating the web (hey look, there’s one at the top of this page right now! You should TOTALLY click it!)

Among the sites discovered so far, these are the fake products to keep an eye out for:

If you catch any more, let us know!