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Music mogul and businessman Sean “Diddy” Combs and actor/producer Mark Wahlberg have announced a new joint venture with fitness and water brand AQUAhydrate. Combs and Wahlberg will oversee business strategy along with CEO John Cochran, formerly President of Fiji Water.
The Southern California-based brand AQUAhydrate is a high performance water without the sugar and calories you get traditional sports drinks. Performance-grade electrolytes and a higher pH level have made it a favorite amongst elite athletes and active health-conscious consumers. In addition to the brand’s existing athlete roster, AQUAhydrate recently inked an official partnership with the L.A. Clippers.
“This is a truly innovative company, and I’m thrilled to be part of it,” Wahlberg said. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”
“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” Combs added. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”
AQUAhydrate, Inc. is a Southern California-based health and fitness water brand founded on innovative technology and science. Through a proprietary process, its water is purified to some of the most rigorous standards in the industry, supplemented with key performance electrolytes in significant amounts, and raised to an alkaline pH of 9+. It is this powerful synergy between alkalinity, electrolytes and minerals which fuels ultimate hydration, balance and performance, and which has made AQUAhydrate the water of choice for myriad health/fitness authorities, athletes and celebrity endorsers. AQUAhydrate is available through a variety of grocery, health and natural foods stores throughout the U.S. and at www.aquahydrate.com.