WWE CEO Vince McMahon has done some pretty cold things over the years, but none quite as cold as this. It’s all for a good cause, however, and a good laugh.

In case you’ve been living under a rock these past few weeks, the ALS Ice Bucket Challenge – where people from all walks of life challenge each other to dump a bucket of ice water on their head – has taken social media by storm. In this instance, it was Triple H who laid down the challenge, and as you can see in the video, McMahon didn’t hesitiate to take the plunge.

While it’s always entertaining to see people douse themselves with freezing water, it’s even better knowing that this challenge is raising much needed money and awareness for the ALS Association. And when guys like the one in the video below are getting involved, you know some big checks are being written.