Woodland Hills, CA, August 9, 2005 — American Media Inc. (AMI) and the International Federation of Bodybuilders (IFBB), co-promoters of Joe Weider's 2005 Olympia Weekend, which will take place in Las Vegas from October 13 through 16, have announced the latest in a series of historic changes to the Mr. Olympia competition.

The new initiative involves a revamping of the Challenge Round, which will entail a $50,000 increase in the Mr. Olympia prize money within a format that will pay full homage to the 40th Anniversary rendition of Joe Weider's legendary event.

The Challenge Round, which was instituted at the 2004 Mr. Olympia contest, will this year have no bearing on the scoring of the Olympia itself, instead becoming its own "contest within a contest," with cash prizes totaling $50,000.

With this increase, the prize money for the Mr. Olympia contest is now $550,000 compared to $400,000 in 2004, with the total prize money for all of the Weekend's events rising from $541,000 to $711,000: an increase of 31%.

To add to the excitement of the reconfigured Challenge Round and to celebrate the contest's glorious history, the judging panel will be comprised entirely of former Mr. Olympia winners. As we go to press, Sergio Oliva, Franco Columbu, Frank Zane, Samir Bannout and Dorian Yates are expected to judge the Challenge Round and it is certain that other former Mr. Olympia will be recruited very soon.

The Challenge Round will be contested by the leading five athletes determined after the four rounds of official Olympia competition. Their specific placings, as decided by the IFBB judging panel, will not be revealed and at the commencement of the Challenge Round they will be placed on their pods in competitor number order. They will all start the Challenge Round with zero points. Starting with the competitor with the lowest number, each competitor will call one individual mandatory pose of his choice against the other four finalists. The winner of each pose, as scored by the Mr. Olympia panel, will score two points. After the first competitor has completed his four challenges, the next competitor will begin his four challenges, and so on until all competitors have completed all their challenges. At the end of the round the athletes' total points will be tallied and prizes awarded as follows:

1st place: $25,000
2nd place: $10,000
3rd place: $8,000
4th place: $5,000
5th place: $2,000

The new format of the Challenge Round will bring even more drama and debate to an Olympia Weekend already packed with excitement and this year's program is on course to eclipse by a wide margin the outstanding success of the 2004 event.

For more information on the 2005 Olympia weekend please go to www.2005olympia.com, www.flexonline.com or www.muscleandfitness.com and look for upcoming articles detailing the event in both FLEX and Muscle & Fitness magazines.