Billy Sullivan: Build this Pro Physique

Billy Sullivan doesn’t fit the stereotypical physique competitor mold. He doesn’t diet down for a show, doesn’t follow a five-day split, and doesn’t spend all his time in the gym. In fact, he runs a global business, P28 Foods.

With an around-the-clock schedule, Sullivan has no time to waste. So when he does get to the gym, he needs every last rep to count. “I keep a fast-paced workout, incorporate more body parts, and maintain a high intensity throughout,” he says. “Then I let my food dictate where I’m going to get in terms of size.”

Sullivan’s care of his brand is just as meticulous. At first, he would go from show to show promoting P28, a food company whose name is derived from the fact that its chief products—bread, nut butters, and pancakes—have 28 grams of protein per serving. Now, the 34-yearold has an international business that is growing at the same rate as his body.

Billy’s Stats
Age: 35
Height: 6’1″
Weight: 195 lbs
Twitter: @p28foods
Web: p28foods.com

Build Billy’s Body
Intense workouts with short rest periods help Sullivan stay in shape to compete in several IFBB physique shows every year.