RULE #1: TRUST YOURSELF

"I WAS DETERMINED TO BE UNIQUE." NO MATTER WHAT ANYONE ELSE SAID, ARNOLD BELIEVED HE COULD MAKE HIS BODYBUILDING DREAMS COME TRUE.

RULE #2: TEAM UP

HE KNEW A STRONG AND KNOWLEDGEABLE PARTNER COULD ASSIST AND MOTIVATE HIM. SO HE TEAMED WITH POWERHOUSE FRANCO COLUMBU FOR WORKOUTS. ARNOLD LATER APPLIED THIS SUCCESS SECRET TO BUSINESS.

RULE #3: LEARN FROM MISTAKES

WHEN SMOOTH 250-POUND ARNOLD LOST THE 1968 MR. U TO LEAN AND POLISHED FRANK ZANE, HE LEARNED A VALUABLE LESSON. AFTERWARD, HE PAID CAREFUL ATTENTION TO ALL THE DETAILS.

RULE #4: PROFIT FROM MENTORS

JOE WEIDER TAUGHT ARNOLD ABOUT TRAINING, POSING, PROMOTING, AND BUSINESS. THROUGHOUT HIS DIVERSE CAREERS, ARNOLD HAS BENEFITTED FROM THE WISDOM OF EXPERIENCED ADVISERS.

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RULE #5: CHOOSE A NOURISHING ENVIRONMENT

IN FERTILE SOIL A SEED CAN GROW INTO AN OAK. TRAINING IN GOLD’S VENICE TWICE DAILY AMID HIS FELLOW MR. UNIVERSES EXPOSED ARNOLD TO POSITIVE REINFORCEMENT, CONSTRUCTIVE CRITICISM, AND PRACTICAL KNOWLEDGE.

RULE #6: BREAK THE RULES

EARLY IN HIS CAREER, ARNOLD'S CALVES LAGGED. BUT AFTER CONSULTING WITH REG PARK, HE WORKED THEM SIX DAYS PER WEEK–AN UNORTHODOX APPROACH THAT HELPED TURN A WEAKNESS INTO A STRENGTH. "YOU HAVE TO THINK OUTSIDE THE BOX," ARNOLD STATES.

RULE #7: INVITE COMPETITION

TO BE HIS BEST, ARNOLD HAD TO BEAT THE BEST. THAT’S WHY HE WELCOMED HIS DUELS WITH OLIVA—THE ONE MAN IN THE WORLD WHO COULD TRULY CHALLENGE HIM WHEN BOTH WERE AT THEIR PEAKS.

RULE #8: WORK YOUR BUTT OFF

HE KNEW A STRONG AND KNOWLEDGEABLE PARTNER COULD ASSIST AND MOTIVATE HIM. SO HE TEAMED WITH POWERHOUSE FRANCO COLUMBU FOR WORKOUTS. ARNOLD LATER APPLIED THIS SUCCESS SECRET TO BUSINESS.

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RULE #9: STAY HUNGRY

WHEN ARNOLD HAD NOTHING LEFT TO PROVE IN ONE FIELD (BODYBUILDING) HE SET OUT TO PROVE HIMSELF IN ANOTHER (MOVIES). HE HAS CONTINUOUSLY CHALLENGED HIMSELF.

RULE #10: DON'T BE AFRAID TO FAIL

ARNOLD WAS ADVISED AGAINST PUTTING HIS IMMENSE REPUTATION ON THE LINE IN ANOTHER OLYMPIA. BUT, AS ALWAYS, HE REVELED IN THE CHALLENGE AND REFUSED TO LET FEAR OF DEFEAT DISSUADE HIM.

RULE #11: IGNORE THE NAY-SAYERS

THIS APPLIES TO BOTH THOSE CAUTIONING HIM AGAINST ENTERING THE ’80 OLYMPIA AND THE CHORUS CLAIMING HE WOULD NEVER BE MORE THAN A B-MOVIE ACTOR. “PAY NO ATTENTION TO PEOPLE SAYING IT CAN’T BE DONE,” ARNOLD INSTRUCTS.

RULE #12: GIVE SOMETHING BACK

“WHATEVER PATH YOU TAKE IN YOUR LIFE, YOU MUST ALWAYS FIND TIME TO GIVE SOMETHING BACK,” ARNOLD INSTRUCTS. “REACHING OUT AND HELPING PEOPLE WILL BRING YOU MORE SATISFACTION THAN ANYTHING ELSE YOU HAVE EVER DONE.” – FLEX