The Packaging Term That Makes You Eat More

See what word to look out for next time you're grocery shopping.

The Packaging Term That Makes You Eat More
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Before you toss that box of cereal or granola bars in your shopping cart just because it says “fitness” on it, pause and read the entire nutrition label. New research published in the Journal of Marketing Research says that when people who are concerned about their body weight saw the term “fitness” on a packaged food, they often consumed more of the product. 

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