Business Profile

Gear

Cruz BlenderCap: A Mighty Mini Blender Created By Ex-Apple Engineers

This powerful and portable blender might be the best addition to shake up your smoothie game.

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Healthy Eating

Why This Chef/Triathlete Thinks He's Created the Perfect Fuel

Ironman competitor Adam Melonas explains why every endurance athlete can benefit from "Fastfood."

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Hers Features

Tips for Maximizing Life and Fitness from a Tech Exec and Top Athlete

Rhonda Vetere is an Ironman 70.3 Bronze All-World athlete and one of the 50 most powerful women in tech.

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Gear

UFC and Project Rock Team Up For BSR 3 Shoe Collaboration

In the gym or the octagon, these unisex shoes will power you from the ground up.

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Gear

Ski Racer Lindsey Vonn and Project Rock Bond for New “Family” Activewear

The alpine skier and the Hollywood box office juggernaut want to motivate you.

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Gear

How Good is this New Amazfit GTR 4 Fitness Watch?

M&F has the verdict on Zepp’s latest wearable health tech.

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Workout Tips

I Started Using a Coach—Now I’ll Never Train on my Own Again

Workouts can be a dime a dozen. Having a trainer like Sal Alosi keeping you accountable is priceless.

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Supplements

BPI’s Leadership Can Be Credited to Community and Connections

Sponsored: The upstart company from 13 years ago is a leader in the business today.

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Workout Tips

Laird Hamilton Shares the Secrets to Still Shredding at 58

The surf legend enjoys life while remaining committed to wellness.

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News

The Olympia Weekend is About Much More than Bodybuilding

Other sports and events will make their mark in Las Vegas.

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