Dwayne Johnson and Dany Garcia Sell 'Muscle Beach' Project

The USA Network purchased the original hour-long drama series about the bodybuilding mecca.

A photo posted by therock (@therock) on

Dwayne Johnson's and Dany Garcia's company Seven Bucks Productions looks to keep churning out the hits with their new project, Muscle Beach. Set in a legendary gym in Venice Beach, they're latest endeavor, focuses on the world of bodybuilding in the 1980s. In this weightlifting themed series, the audience will follow a colorful mix of hardcore lifters, struggling to reinvent themselves by hitting the iron hard for a chance to get a bigger slice of the American pie. 

From the body-obsessed fitness movement that swept the nation during the era to the excess temptations of the times, Muscle Beach shines a light on the hardships these bodybuilders faced in pursuit of their dreams.

SEE ALSO: Arnold Draws Huge Crowd at Muscle Beach 

"Seven Bucks continues to team up with the best partners in the business to produce an entertaining series that stays true to our brand and delves into an iconic time in bodybuilding and Venice Beach culture - the 80's," said Johnson. “We are excited to share the dramatic stories of that era in a one-hour format and are thrilled to be continuing our longstanding relationship with FlynnPictureCo.,” Garcia stated.

Beau Flynn, whose production company FlynnPictureCo. has teamed with Johnson and Garcia's to sell the script to Universal Cable Productions, is excited about the partnership and the show. "Dwayne Johnson, Dany Garcia and Seven Bucks Productions are the only people on the planet to collaborate with on this groundbreaking and never before seen show. Venice Beach in the 80s is iconic and like no era or place that existed before or after. I'm thrilled to produce another original concept with Seven Bucks Productions, the most dynamic company in our industry," said Flynn.

SEE ALSO: Schwarzenegger Muscles Into TV with New 70's Era Venice Beach Drama