In the world of fitness and physique transformation, there’s perhaps no experience that rivals the star power and sensory overload of Olympia Weekend. Held each September in Las Vegas, the event brings together the fitness and bodybuilding community for an inspiring and exciting four days of jaw-dropping physiques, providing attendees with enough inspiration to last a lifetime. Joe Weider’s Olympia Fitness & Performance Weekend is the Super Bowl of the fitness industry. And much like the actual Super Bowl, the experience offers something for everyone.

The Expo portion of the weekend has emerged as a central hub for the business of muscle, showcasing the most influential companies, spanning all corners of an industry that measures in the billions of dollars. Each year, hundreds of brands introduce their products and services at the Olympia Expo, and the sights and sounds around the Las Vegas Convention Center are enough to keep your social media abuzz for days. And that’s just the beginning. The highlight of the weekend comes on Friday and Saturday night, when the focus shifts to the Orleans Arena as the world’s top bodybuilders, bikini, and physique competitors battle for the same title that once turned Arnold Schwarzenegger into a household name. It’s a time to celebrate the champions of the fitness world on the biggest stage of them all.

The 2019 Olympia Weekend is set for Sept. 12 to 15, and tickets are on sale now. Life is a collection of experiences—and this is one you don’t want to miss. See you in Vegas! Get more information at