Terry Crews is on a roll, and the man can do no wrong. Fresh off a critically acclaimed first season on the FOX comedy Brooklyn Nine-Nine, the former M&F cover star just published a book (Manhood: How to Be a Better Man-or Just Live with One), and he’ll take his place among the action star heavyweights in Expendables 3 later this summer.

Speaking of fresh, Crews and his performing pecs are in fine form in the latest offering from Old Spice. Terry’s character decides that he has to thank Brazil in person for making Old Spice available, and the best way he can think of doing it is to bore a hole through the Earth’s core and go down there himself. As you see in the ad, he gets a little lost, but eventually he ends up with his Brazilian doppelganger to shout his thanks in person.

Check it out: