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Let’s face it, people get a little bit cranky when they’re hungry, and that goes for WWE Superstars and their fans. Fortunately, the good folks at SNICKERS have once again teamed up with WWE as the exclusive presenting partner of WrestleMania 33, which will take place Sunday, April 2, 2017 at the Orlando Citrus Bowl and will broadcast live around the world on WWE Network.
“We are excited to partner with SNICKERS for the second straight year as we aim to raise the bar in bringing their award-winning ‘You’re Not You When You’re Hungry’ campaign to life in entertaining ways that only our WWE Superstars can,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “As the exclusive presenting partner of one of the biggest sports and entertainment events in the world, SNICKERS will reach our global fan base that consumes content across all platforms.”
The involvement of SNICKERS at WrestleMania 33 is highlighted by custom TV creative produced by WWE for SNICKERS, which will feature WWE Superstars and the brand’s popular ‘You’re Not You When You’re Hungry’ campaign. Who can forget the hilarious 2010 Superbowl commercial of Betty White getting steamrolled in a pickup football game. The new custom TV creative will appear across WWE’s global digital and social platforms, WWE Network, and on WWE’s flagship TV programs Monday Night Raw and SmackDown Live on USA Network, a long-standing SNICKERS partner.
“When it comes to displaying the ‘hunger symptoms’ that SNICKERS satisfies, nobody embodies them better than WWE Superstars,” said Allison Miazga-Bedrick, Director, SNICKERS Brand. “We’re back for a second consecutive year as the presenting sponsor of WrestleMania 33 to once again share our ‘You’re Not You When You’re Hungry’ message to an extremely engaged WWE fan base in unique ways.”