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In case you haven’t already heard, Quest Nutrition recently released their latest macro-conscious innovation – the Beyond Cereal Protein Bar! Fans have been quick to share excitement for the improbably delicious bar that tastes exactly like cereal even though it’s made out of protein. They’ve been posting pictures of the three debut flavors (Waffle, Chocolate, and Cinnamon Roll) all over social media with the hashtag #BeyondCereal, and so far the posts have been, well… BEYOND!

People LITERALLY went bananas…

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Look at this baby, already double-fisting.

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This girl was so excited she just couldn’t wait to take it all off…

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Ahem. My eyes are up here.

Leaning tower of protein.

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Apparently even mermaids are digging the Beyond Cereal Bar…

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(Note: “Just the essentials” does not include sparkly bottoms. Clearly a mermaid.)

This waffle maker didn’t even know what to do with itself!

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You’re doing it wrong.

Some people demanded answers: To syrup, or not to syrup? THAT is the question!

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(Well, maybe just the dip…)

And others were quick to give their old cereal the boot!

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(Pro tip: A little milk might help!)

And selfies will never be the same.

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Seriously, this girl was so excited she had to post the same picture of herself four times!

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This guy apparently threw a Beyond Cereal Party.

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On our way, Ryan.

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