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New Fitness Nutrition Brand trusource Launches Exclusively at Kroger

Line of protein powders and ready-to-drink products created to support fitness goals now available at national supermarket chain.

New Fitness Nutrition Brand trusource Launches Exclusively at Kroger
Press release

A new kind of fitness nutrition brand for aspiring athletes & fitness enthusiasts everywhere is launching exclusively at Kroger stores. trusourceTM is a line of protein powders and ready-to-drink protein beverages with amazing taste, unique packaging and innovative yet straightforward formulations to make everyday nutrition for an active lifestyle more convenient, simple and accessible. 

“There is an unmet need in sports nutrition – trusource is going to grow the category with a brand philosophy, products and package design created to support real people in pursuit of their everyday fitness goals,” said Stuart Heflin, Senior Brand Manager, trusource.

trusource products are formulated to deliver high quality protein in unique, user-friendly solutions for any time of day, and any fitness occasion. The line includes four different protein products in powder and ready-to-drink form:

Anytime Protein – a protein powder providing 20 grams of high quality protein per 140-calorie serving, Anytime Protein comes in Chocolate Shake and Vanilla Shake flavors and mixes easily in water, milk or milk alternatives like soy or almond milk.

Protein + Energy – a protein powder delivering 15 grams of protein per 90-calorie serving along with 75 milligrams of caffeine from natural sources, Protein + Energy comes in café-inspired Vanilla Latte and Chocolate Mocha flavors.

Protein Water -- a light, refreshing ready-to-drink protein beverage, Protein Water delivers 20 grams of protein per 80-calorie serving and is available in three fruit flavors – Citrus Splash, Fruit Passion and Blue Raspberry.

Protein Java – a ready-to-drink iced coffee beverage packed with 16 grams of protein and caffeine, Protein Java contains 100 calories and four grams of sugar.

“Partnering with key brands like trusource is allowing Kroger to build and provide a full product regimen to meet the needs of our customers,” said Travis Riepenhoff, Kroger Drug/GM Category Manager.

trusource is distributed by Optimum Nutrition – the world leader in sports nutrition known for exceptional quality.  To help consumers reach their fitness goals, trusource also offers rich online content, fitness advice and a robust social media community. You can follow trusource on Facebook, Twitter and Instagram and via the hashtag #mytrusource.

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