This past Wednesday, for the first time ever, Old Spice Guys Terry Crews and Isaiah Mustafa joined forces at the Redbury Hotel in Hollywood to celebrate their popular “Make A Smellmitment” campaign and the upcoming grand finale commercial, which debuts on Tuesday, Nov. 24 at 6 p.m. ET on ESPN “SportsCenter.”
The “Make A Smellmitment” video series gives the Internet what they’ve been demanding for years – commercials with the two most powerful Old Spice spokesmen battling each other for supremacy and helping guys make a “Smellmitment” to their favorite Old Spice scent: Bearglove, Swagger or Timber.
The campaign started in August with “And So It Begins” and was followed by five more videos, which have more than 27 million views, and counting. The “Make a Smellmitment” grand finale on Tuesday will reveal the much-anticipated conclusion.
Check out some of the truly zany commercials that have made this unique ad campaign so memorable.
https://youtube.com/watch?v=y_hWeN249fs
https://youtube.com/watch?v=TYcRax9ntZI
And here’s the official grand finale spot for the “Make A Smellmitment” campaign — titled, ‘The Truth.’ Be sure to check it out to see how it all came to an unforgettable conclusion.
