Shawn Ray is no stranger to a professional photoshoot, and he’s not shy when it comes to sharing insider tips for looking great on camera. From body oil to mascara—yes, mascara—he runs through some of the tricks he’s used to look picture-perfect over the years. Plus, he discusses the ways a great photoshoot can be just as important as a contest win when you’re trying to monetize your career in the bodybuilding world.