Days of Gold's

Grown men doing the very thing we loved most and getting rewarded for it.


Ah, the days of youth: Dave Draper, Serge Jacobs, Arnold Schwarzenegger and Frank Zane spend another idyllic day at Gold’s Gym Venice. 

In the early to mid-’70s, during my competitive bodybuilding heyday, I recall how full of enthusiasm we were, all of us who trained at Gold’s Gym in Venice, California. Enthusiasm for training, enthusiasm for eating, enthusiasm for tanning on the beach, enthusiasm for life and, above all, enthusiasm for knowledge. We would all help each other to be more knowledgeable about training, diet and nutrition, and about how to become better bodybuilders. The feeling of camaraderie was intense, as we all encouraged and advised one another on how best to develop a lagging bodypart or improve nutrition.

At times, it seemed almost too good to be true. Here we were, grown men doing the very thing we loved most and getting rewarded for it. Gold’s Venice was like a bodybuilding hall of fame during that time. On an average day, it housed more champion bodybuilders per square inch than any other gym in the world — before or since. A bodybuilding fan could catch glimpses of me, Franco Columbu, Dave Draper, Ed Corney, Mike Katz, Ken Waller, Danny Padilla, Lou Ferrigno, Frank Zane, Bill Grant, Denny Gable, Kent Kuehn, Roger Callard, Eddie Giuliani and a host of others.

One of the great things about Gold’s back then was the atmosphere you experienced from the moment you walked in the door. Part of it came from the place itself. Gold’s Gym was a little concrete box that was less than 5,000 square feet on Pacific Avenue, just steps from the Pacific Ocean. With two large front windows that faced west and a door that was always open to let in the ocean breeze, the place felt very personal and inviting, despite the fact that it housed tons of iron and steel.

The equipment within the gym was perfect — hand-built by Joe Gold himself, as was the building. Every machine was the smoothest I’ve ever used, and every weight seemed to fit in my hand as if it was forged especially for me. I couldn’t wait to get in there and get my hands on all of that metal every day.

Even more inspiring than the building itself, however, were the people who inhabited Gold’s. Waller managed the place for a while and ran a tight ship. Dan Howard, another bodybuilder, was often behind the counter, as well. Of course, all the guys I mentioned could be found there at all hours of the day, toiling away at their trade. There was such a strong common bond among us — as if we all got an inside joke that eluded the outside world — that I considered us to be a kind of family, more than just a bunch of guys training at a gym.


Click "NEXT PAGE" to continue >>