It looks like one of the “Kardashians” stars has been poached. Eighteen-year-old celebrity Kylie Jenner is the new spokeswoman for Puma, and pics from her first shoot are spreading through the web at blazing speed. Granted, that’s not too hard when you have more than 80 million social media followers.

“Excited to reveal my campaign for the @Puma Fierce, a lightweight trainer with zero excuses.” Jenner said on Twitter.

A fitness campaign toting “zero excuses,” sleek looking workout clothing, painfully transparent marketing — it all seems pretty cut-and-dry, right? Well, there’s a little more drama involved here. Rumors of the ad deal were swirling earlier this year and Jenner’s controversial brother-in-law Kanye West took exception.

”1000% there will never by a Kylie Puma anything,” West said. “That’s on my family! 1000% Kylie is on Yeezy team!!!”

Looks like “Yeezy team” is down one member. Interested in training (or at least dressing) like Kylie? The Puma Fierce hits stores next month.