You’re no beginner. You know all the essentials of bodybuilding. And, most likely you have an entire arsenal of training knowledge including a very strict diet to compliment your intense workouts in the gym. You also know exactly what to eat, how much to eat, and most importantly when to eat. It’s the timing and sufficient nutrients that become one of the most important factors in creating the anabolic environment for muscle growth, reducing cortisol load, keeping the immune system healthy, and sustaining enough energy to complete the entire program, day-after-day. You don’t want to compromise all of the strategy that goes into your bodybuilding lifestyle by eating unhealthy snacks in-between meals or protein bars that aren’t necessarily healthy. Life is all about planning and making the right choices. Life is made up of opportunities! That’s the philosophy behind a new amazing energy bar from the Host of Amazing Race, Phil Keoghan.

“NOW stands for No Opportunity Wasted, my personal philosophy for living each day as if it were your last,” says Phil Keoghan. He adds,” I’ve been traveling around the world for more than 20 years, working in over 100 countries, and one of the biggest challenges I face is making sure I get the right nutrition. After searching the planet for the perfect bar, I found the answer in an all natural high-protein bar made with Manuka Honey, found in my homeland New Zealand, a natural preservative with special medicinal properties and jam-packed with high potency energy that will power any adventure.”

If you think adventure TV personality Phil Keoghan doesn’t know squat about a lifestyle centered around intense training think again. Here’s a guy who has dedicated his life to the most extreme side of mental and physical challenges, ranging from adventure racing to hosting one of the longest running top rated TV reality shows, The Amazing Race. Then add massive personal physical challenges like riding his bike across America last year spanning 100 miles per day for 40 days. All of which takes rigorous training, energy, and endurance. For Phil Keoghan, “energy” is something that you can never fall short on when you live every day of your life to the fullest. Actually, one may say that by looking at Phil’s globetrotting endeavors over these past twenty years that he is somewhat an authority on “energy,” or the need for it. Nutritionally speaking, a demanding schedule like Phil’s can also provide its share of pitfalls. You need to always stay healthy keeping your discipline for eating properly intact. You need an adequate supply of carbohydrates for performance; helping you train/perform longer and harder and you need quality protein at the right time to aid in recovery. You need the amazing NOW Energy bars with 42g Carbs and 11g Protein to fuel your workouts. Not to mention, All-Natural & Gluten Free ingredients with one incredible performance ingredient-Manuka Honey.


While training hard in the gym and maintaining an unbelievably strict diet is what makes muscles bigger and stronger, it can also drag down the immune system leaving your recovery more about “boosting” then “building”. Having NOW Energy Bars at hand throughout the day, whether for pre- or post- workout recovery may be the healthy snack answer that you have been waiting for to make all the difference in the way you approach your nutrition plan.

Serious athletes like bodybuilders and endurance athletes alike can benefit tremendously from having NOW Energy Bars in their arsenal of nutrition tools. With muscle fueling carbs, hi-quality protein, and 6g of fiber (helps keep you feeling “fuller” longer), and you have what no other energy bar on the planet has to offer: MANUKA HONEY. With one bite into a NOW Energy Bar you will taste the amazing difference between NOW and any other “Energy” bar available. But the real attributes of Manuka Honey come from its inherent medicinal and healing properties with an incredible propensity to help boost your immune system. Studies on the benefits of Manuka Honey have shown that Manuka Honey, a special type of mono-floral honey contains an ingredient with powerful antibacterial, anti microbial, antiviral, antioxidant, antiseptic, anti-inflammatory and anti fungal properties. Generally speaking, it has become common knowledge that all honey contains a natural occurring enzyme which produces hydrogen peroxide, a known antiseptic with proven antibacterial properties. Where the comparison starts is where other honeys fall short, “within the process” when its healing qualities degrade after contact with body fluids or even heat or direct light. Only MANUKA HONEY from New Zealand possesses an extremely potent level of a food phytochemical known as Methylglyoxal, which in normal honey occurs in concentration levels normally between 1 & 10mg/kg. What makes Manuka Honey so extremely potent is the level of occurring Methylglyoxal, ranging anywhere between 100 and 1000mg/kg. The conclusion: The higher the concentration of Methylglyoxal the stronger the antibacterial quality. These results are the conclusion of a 15 year study at the Institute of Food Chemistry at the Technical University of Dresden.

Honey & Protein

Studies at the University of Memphis Exercise and Sports Nutrition have shown that honey is one of the most effective forms of carbohydrates, ideal for pre-workout energy, performance endurance, post-workout recovery and energy repletion, and as continued research is showing there may be an extremely positive effect on glucose, insulin, and markers of protein breakdown – making it ideal for moving protein into the bloodstream.

For pre-workout-

The unique carbohydrate composition of honey (approximately equal amounts of fructose and glucose) make it the perfect pre-exercise food. Honey is a natural source of readily available carbohydrates providing 17 grams of carbohydrates per tablespoon. A study at the University of Memphis Exercise and Sports Nutrition Laboratory found honey to be one of the most effective forms of carbohydrate gels to ingest just prior to exercise. According to Dr. Richard Kreider, the study’s lead investigator, “honey appears to be a carbohydrate source that is relatively mild on its effects upon blood sugar compared to other carbohydrate sources.

During Training -The unique carbohydrate profile of honey may favorably alter the way the body burns fuel during exercise. It’s well documented that carbohydrates like honey can fuel your workouts and provide you with ready energy due to its inherent nutritional profile.

For post-workout-

Honey is an excellent source of carbohydrate energy, and specifically Manuka Honey’s reputation for giving the immune system such an extreme boost makes it very beneficial to the recovery phase. Studies at the University of Memphis Exercise and Sports Nutrition Laboratory have shown in comparison to one of the most common carb sources-maltodextrin that a honey-protein vs. a maltodextrin-protein shake taken after a vigorous weightlifting workout, the honey-protein combination fared as well in promoting markers of muscle recuperation. More importantly, the honey group’s blood sugar was sustained for at least two hours post-workout.

Be sure to take your own opportunity today and research Manuka Honey on the internet and visit for your bars today. For Phil Keoghan, be assured that this new bar is his own. Not some pseudo- endorsement but one of his own secrets to success. These bars are what he ate when biking over 3,500 miles across America last year. And, the best thing is Phil doesn’t want to keep the secret, he wants everyone to be able to benefit from this nutritious bar. Every time Phil would return back home to New Zealand he would pack suitcases full of these bars to bring back to the states to share with his friends. Now with established manufacturing in the Unites States using the same unique formula, everyone can benefit from, and enjoy these bars. Bodybuilders can consider NOW No Opportunity Wasted bars as Fuel for Your Muscles, or for everyone alike these bars can Power

Your Adventure!

1991 Professor Dr. Thomas Henle, Institute of Food Chemistry at the Technical University of Dresden.
2001 Dr. Richard Kreider, Exercise and Sport Nutrition Laboratory at the University of Memphis.

1981 Peter Molan from the University of Waikato in Hamilton, New Zealand

Honey can serve as an effective carbohydrate replacement during endurance exercise, Journal of Strength and Conditioning Research. 2004;18(3):466-72.

Honey can enhance the growth and acid production of human Bifidobacterium ssp., Journal of Food Protection. 2002;65(1):214-8.

It contains fructose, glucose and other natural sugars, in addition to many enzymes, vitamins, minerals, antioxidants and other substances important for the body