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You're Reading The Protein Powder Label Wrong

Find the P/Cal to judge the potency of your powder.

Never judge a book by its cover or a canister by its label… or at least look beyond what the label TELLS you is important. Those big, bold circles, numbers, and aggressive words on protein products (GAIN MASS! SHRED!) are designed to sell powder… not necessarily to serve your goals. If you’re really serious about what you’re putting in your body then you need to do a little math. If you’re in the middle of serious training, when every single macro counts, the true value of your protein matters even more than those extra few reps you’re so proud of yourself for putting up. 

What's In A Serving?

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Even casual consumers can appreciate getting precisely what they expect from each scoop or serving. But there’s your first trap: scoops and servings are two totally different things. One scoop per serving is FAR from a universal rule. Hell, in some gainers you’ll see up to FOUR scoops per serving. If you’re already counting protein grams, then you’re probably tracking calories too, so let’s be totally transparent about what you’re putting in. The only way to do that is by finding the P/Cal.

Start with a question you’ve asked yourself a million times, clicking through your powder options on Amazon or What's the best powder for my post-workout shake? Is it the one with 32 grams per serving... but a serving is two scoops for a total of 310 calories… or is it the powder with 22 grams per serving… but a serving is a single scoop at 100 calories. Most people would choose the first one… but the second option is actually the winner in our eyes. It has a higher P/Cal.