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Quest Nutrition is about to launch a brand-new line of bars that uses the new sweetener allulose. It tastes and acts like sugar (same sweetness, texture and mouthfeel), but it has only a tenth of the calories and none of the adverse side effects of sugar.

Quest has never compromised on the ingredients they use in their products. Even if that means starting from scratch — like when they ditched IMO in favor of a true fiber source. Now, with the launch of Quest Beyond Cereal Bar around the corner, the makers of the Quest Bar are about to revolutionize the clean eating game.

What is This Allulose Thing Everyone Keeps Talking About?

That’s where Allulose comes in. It sounds almost too good to be true, but this sweetener naturally occurs in small quantities in favorites like maple syrup, figs and raisins. Unlike traditional table sugar (sucrose), which contains 4 calories per gram, allulose only contributes 0.4 calories per gram. So if you put 10 grams of traditional sugar in something, that amounts to 40 calories. If you put 10 grams of allulose in something, it only contributes 4 calories.

Quest Allolose chart

The benefits don’t stop there — allulose also behaves more like traditional sugar than other sweeteners. It bakes well, has a similar texture, and won’t produce the sour or bitter aftertaste associated with other non-sugar sweeteners. Blind taste tests proved that products made with allulose performed as well as products made with traditional sugar.

So what’s the downfall of Allulose? None, metabolically speaking, but… Even though allulose is low-calorie and doesn’t metabolize in your body, the Food and Drug Administration requires it to be listed in the sugar section on the Nutrition Facts label. Because the molecular makeup is nearly identical to fructose, the FDA requires it to be labeled as a sugar. Erythritol and other similar sweeteners used to be labeled this way. Seeing 10 grams of sugar in a Beyond Cereal Protein Bar from Quest will raise a lot of red flags in the nutrition community, but those grams are actually allulose.

Keep in mind that those 10 grams don’t have any of the negative side effects associated with sugar. Allulose is non cariogenic (won’t rot your teeth) and the vast majority of ingested Allulose passes through your system. It won’t metabolize the same way traditional sugar does, in the small intestine. And it’s virtually calorie-free.

Allulose is going to change the way people think about clean foods with the release of the Quest Beyond Cereal Bar. Try it and let us know your thoughts on allulose.

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